Your website can increase your sales up to 200% ,Make sure your business website following –
1) Quick website loading time – A website which loads in more than 5-6 seconds is considered as a dead website. If the website loading time is more people will not wait for it to load and will went to your competitors website. Also having a slow website affects the SEO score of your website and such websites are not ranked high by google in its search results.
2) A Google Business Account – Make sure your website is attached with a google business account. It is free of cost and very very useful for your business reputation in the online world. One more thing if google is able to search your website it doesn’t mean that your business website is affiliated by Google. Make sure Google consder your website as your individual property and have your office address and contact number registered into its database.
https://www.google.com/business/
3) Google Analytics account – After google business account, google analytics is the second most important account your website need to be registered. With the help of google analytics you can measure the visitors coming to your website. It also shows age,country,interest of your visitors.You can make reports from this valuable data. you can find out what is the right time to target the visitors, and who are your pottensial clients.
Google Analytics
4) Control Panel – If you got your website developed make sure your website developer provided you the control panel access, so that you don’t need to be dependent on your web developer and you can make changes in your website yourself.
5) E-mail address – E-mail marketing is the most important strategy for online marketing. Make sure your website developer provided you a list of business email like, sales@yourbusiness.com and a webmail control panel just like Gmail so that you can manage your e-mail accounts.
6) SEO Friendly – Make sure your website is SEO friendly. For example if someone searches for shoe stores in Indore your website should feature on first page. Otherwise you are loosing 95% of your search query clients.
7) Catalog/Cart and Gateway – If you are selling a product on your website it is essential that your website should contain a catalogue of all your products describing price, features and user ratings. Also it should contain a shopping cart so that your clients can add products before check out. Make sure you provide them a secure gateway to pay you the amount online.
8) Domain Name – If you have a business website make sure you have a .com domain. Some website developers try to provide you alternate names like .co.in or .net. No body searches for this domain names, so make sure your website has a .com domain name.
9) Responsive Website – Almost 50% of the users use mobile phones and tablets to open your website. Make sure your website is a responsive website which can be easily opened in any device.
10) Directory Listing – Make sure your website is registered in your local business directory like IndiaMart, sulekha. Because business directories can direct a lot of business and pottensial clients to you.
All this points must be a part of your business website, and they don’t cost you any money. If your website is missing any of this point you are losing a lot of business and your website is a dead website.
For a free audit of your website just let us know.
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